Bay & Air is BNR

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Bay & Air is BNR. 


BNR, the #2 News Radio Station in the Netherlands wanted to advertise on the #1, Radio 1. When they wouldn't allow it we had to get a little clever.


We launched  a fake airline: Bay&Air. Which in Dutch is phonetically identival to BNR. Then we submitted a commercial to Radio 1. Who played it, once, and then pulled it. But it was already too late :)


Our 'Trojan Radio Commercial' got a lot of national attention. With all major and minor news media covering the story.


The case won a ADCN LAMP in PR and a few pretty cool nominations.


Check out the English case below: