Don't fuck up!
In anticipation of the 2017 (Dutch) elections we got together with a group of friends to talk about how we could get more young people to vote.
Looking at Trump and Brexit we imagined young Brits and Americans might have learned the hard way what happens when you leave voting over to the older generations. Through friends we found a few of them willing to share their opinions on camera. Their message: Don't Fuck Up!
Within days our movie had over 30.000 views and was shared 400 times. Then one of the Dutch party leaders mentioned our movie on prime time television. Minutes later the biggest late night program covering the elections was doing a whole panel discussion based on our movie. Then Spain called, sent over a reporter and we ended up on the Spanish 8 o' clock news.
What started as a fun project between 5 friends ended up reaching millions of people on a larger scale than we could have ever imagined.