Foodsy, The Restaurant without Personnel.
With hospitality being the worst paying industry in the Netherlands. We had to find a way to get the employers' organization back to the table to talk about benefit reforms.
To prove just how much we need qualified hospitality personnel we created Foodsy, a completely unstaffed restaurant. What sounded like the hippest new place in town turned out to be a bit of a nightmare. Thank god ;) .
The case won a ADCN LAMP in PR and a SAN ACCENT for Smart Idea.