When it comes to the conversation around sex, older Australians aren’t welcome. The very idea of senior sex has become a punchline. So how do you open up a conversation with a generation that’s been shut down and stigmatised?

We brought the conversation directly to them, reaching out in spaces where they felt most comfortable; including a traditional 16-page mail-order catalogue delivered to their doors. Resulting into lot’s of fun researching 50 year old catalogues.

It included a first of a kind CTA:
Access 20% off sex toys with your senior citizens card.

The Better With Age campaign tapped into traditional media to spread a modern message of sexual empowerment. Better with Age started a conversation that no other voice in the market was having.