Volkswagen
Klassewerk
Teaching young people crafts through Instagram Live.
Role: Research, strategy, concept.
There's a growing shortage of skilled tradesmen graduating from technical schools. Due to the fact that schools can't keep up with innovations in their fields.
To bridge this gap we introduced: Interactive live lessons taught by experienced tradesmen performing a job. Streamed directly to hundreds of technical students via Instagram Live. Integrated into the school’s rosters it resulted into less students leaving the sector.
This project one Gold at the Spin Awards.
(Dutch digital creativity awards) 😱
Made at Dentsu Creative Amsterdam