Zero Latency VR
Rebrand
Re-launched Zero Latency VR from branding to campaign.
Role: Creative Direction, Art Direction.
Teaming up with the incredible folks at The Royals, we had the privilege of rebranding Zero Latency VR—a global giant in the virtual reality space, best known for their intense Zombie shooters and Far Cry VR experience. We gave their identity a fresh new look, launching a revamped logo and a slick new website, all under the brand platform "Awaken What's Within."
Highlight: Collaborating with 3D studio Sequence, to crafted in-game images featuring real people, seamlessly integrating them into the vivid gaming environments we rebuilt from the ground up. Creating a campaign that truly blurs the line between reality and the virtual world.
We also created a brand film (coming soon), capturing the essence of the new Zero Latency experience. Definitely one of the most fun projects I've had the chance to dive into!
👆Venue way finders (zombie arms), venue exterior, complete brand guide including iconography and illustration style.
👆Website including GIFS that explain and excite.