Tangerine Telecom
When your internet gives you lemons
Melbourne Southern Cross Station take-over for a telco.
Role: Concept, writing, creative direction
A campaign for Tangerine Telco that took over Southern Cross Station in Melbourne. For those waiting on the platforms, we introduced engaging, universally recognisable storytelling displayed above.
At Marvel Stadium exit 👆
For travelers on the go, we placed clear and concise messaging throughout the station, with a few playful nods to its well-known quirks.
Crafted with the wonderful team at The Royals 💚 in occasionally sunny Melbourne.